A Sensational, Cutting-Edge Spring Water Portal 14

The best beverage packaging does more than hold liquid. It signals temperature, purity, personality, and price before the cap is even twisted off. Cool Blue Mineral Water is a useful case study because its visual identity has to carry a lot of weight with very little clutter. Water is one of the most crowded categories in retail, which means the package has to work quickly, often from a distance of several feet under fluorescent store lighting, and usually in a refrigerated